However, when you consider the benefits of a joint venture, it’s hard to deny that a little bit of outreach can go a long way.

Networking is the name of the game when it comes to your funnel.

In short, the more traffic you drive, the more potential you have to drive revenue and further optimize your funnel.

That being said, what sorts of outreach can ultimately benefit your business?

Schmooze with Influencers – Today’s users want to build relationships with the brands they buy from; therefore trust and authenticity are key when it comes to sealing the deal. By associating yourself with influencers within your space (think: must-read bloggers, social media big-wigs and so on), you can get your product in front of eager buyers who are more likely to convert. Offering incentivization such as a free trial or guest post to such influencers may help deal the deal.

Partner Up with JV’s – Simply put, two heads are often better than one when it comes to your sales funnel. By having a partner in crime, you poise yourself to get more eyes on your funnel and additional resources to market it in the future. Likewise, building up a network of JV’s can open up opportunities for your business and get your product in front of some fresh faces.

Bring on Affiliates – There’s plenty of power (and billions of dollars) in affiliate marketing; likewise, there’s perhaps no better way of working smarter than by having someone else market your product for you. If you’ve tested your funnel and feel that it has potential to scale, consider affiliates as a means of doing so.

If you aren’t incentivizing your visitors with some sort of push, you’re letting your traffic go to waste.

The question remains: what sort of incentives and bonuses are proven to drive users toconvert?

What do users want?

Whether it be a software, e-book or video series, providing users with something of value for nothing is one of the oldest tricks in the marketing playbook; however, it works.

By offering free tools or education to your users, you’re perceived as a helping hand rather than a salesman.

Likewise, users in your funnel should feel as if you’re the go-to resource for whateverthey’re looking for.

By building up your offers with exclusivity (first-hand, cutting-edge information or a product marketed at truly unlike any other), users go through your funnel with a sense of accomplishment.

However, building a sense of scarcity and the need for users to act now versus later is completely based on the set-up of your funnel. For example, scarcity can be achieved by…

- A countdown clock at the beginning of your sales funnels (implying that time is running out)

- Advertising a limited stock of your product due to demand (implying that supply is running low)

- Marketing your product as a one-time deal, establishing a sense of exclusivity (implying that it’s nowor never for the product)

Regardless of your product or service, scarcity should most definitely be center stage at some point in your funnel.

It’s incredibly important to maintain consistency across your funnel from beginning to end (this includes email marketing efforts and affiliate programs).

Consistent design includes…

- Marketing language, copy, headlines and deals (ex: you wouldn’t advertise a 25% discount which clicks through to a 10% off deal)

- Color scheme, design, and logo (switching between colors and branding can potentially confuse visitors and cause them to bounce)

While the design may be a rather subtle component of the sales process, it’s something that’s completely under your control and should be consistent.

It may feel great to get tens of thousands of visitors per day; however, what does it mean if only a dozen of those users convert?

Either your funnel’s conversion potential is abysmal, or your traffic is trash.

In order to make the most of your marketing efforts, you should target quality traffic.

What qualifies as quality traffic? For starters…

- Organic traffic is driven by targeted keywords, perhaps readers of your blog who tend to spend the most time on your site

- Social traffic from highly-targeted Facebook ads, which you’ve hopefully optimized through A/B testing

- Affiliate traffic from users who are truly interested in what you have to say (and sell)

Traffic means very little for your funnel if it isn’t actually converting.

Instead of focusing on the numbers game, work to build traffic streams that will actually buy your product when push comes to shove.

Not bought. Not stolen. Not copied.

Built.

The building isn’t always easy; however, your decision to set your funnel apart from the crowd and fix its weaknesses will ultimately decide whether or not you cash in on your efforts.

Making money online isn’t rocket science.

Building a successful sales funnel doesn’t have to be, either.

If you need help with your digital marketing strategy or building profit producing marketing systems to automate your lead generation and attract high paying clients for your business, we can help. 

Simply click the "get a quote" button below and then schedule a 30-minute strategy session so we can give you a blueprint for being successful online based on our experience of "what's working now" in the world of online marketing and advertising.