A good way to lose sales in your sales funnel is if you simply ignore them.
Prospects need to feel that you care about them, help them achieve their goals and assist them in solving their problems.
If you don’t address these things, then they will simply move on to a competitor who will.
This does not mean that you manually need to send emails out to individual prospects whenever they visit your website, download an eBook or share a blog post of yours.
You can set up an email autoresponder that will automatically fire off personalized emails to prospects whenever they engage with your brand.
Here are a couple of things you will need to make sure your autoresponders work:
Proof Of Credibility
At this point, prospects still haven’t fully bought into your brand which means they don’t 100% trust you and your product yet.
In order to prove that you are trustworthy, you need to share any testimonials, customer logos and media appearances and more.
The more humanized these are, the more prospects are going to believe them and trust in you.
It doesn’t just have to be just these elements neither, for an email you could have the subject line “Help Me Congratulate John” and the email could be about how John (your client) bought your product or hired you and now had a 340% increase in conversions.
After telling this success story, you can then go on to say how your product or service will also help the prospect can do the same.
Because you will be sending these auto responders regularly to prospects, you will want to make sure that they are consistent.
This means that the design should be in keeping throughout all emails.
Being consistent will mean your prospects will start to recognize and become familiar with you.
As they become familiar, they will naturally begin to trust you and your product.
Think about it, who would you trust more; the stranger that you have just met or someone who you see on a regular basis?
Just because you should be consistent, does not mean that you should send the same email over and over again to prospects.
This will only frustrate them and result in them unsubscribing.